AnchorCrest
Built the investor materials and bilingual website (English and Chinese) for AnchorCrest's first fund.
Problem
A firm raising a fund needs investor materials and a public presence that say the same thing in the same voice. AnchorCrest Capital describes itself as partnering with market-proven businesses to build scalable, resilient platforms across Australia's private markets. The job was to present that consistently, in English and in Chinese.
What I did
I worked on this as an analyst at Mexi Consulting.
- I helped prepare the collateral for AnchorCrest Capital Fund I.
- I built anchorcrest.com.au: home, strategy, investments, people and contact.
I do not describe fund terms or share client documents here. This page is about the process.
Decisions
- One file for colour and type. A navy scale, a Roman display face and an editorial serif are defined once, and every page draws from that file.
- Two languages from the start. English and Simplified Chinese sit behind one switch, and the choice is remembered on the next visit.
- Static files. The site is plain React with no server to maintain.
Evidence
- The live site at anchorcrest.com.au.
The fund collateral is confidential, so the website is the only public evidence.